Asus ROG Xbox Ally X: High-End Handheld Success & Production Ramp-Up

Asus’ ROG Xbox Ally X: A High-End Gaming Sensation?

Asus is on a roll with its latest gaming handheld, the ROG Xbox Ally X, and they’re not slowing down anytime soon. With an incredible response from gamers, Asus is ramping up production to meet the overwhelming demand for this top-end device.

But here’s where it gets controversial: despite the success, Asus admits they’ve struggled to keep up with the demand, leaving many potential buyers disappointed. During a recent investor meeting, Asus revealed their expectations for the Ally range, estimating sales of up to $160 million this quarter. However, they’ve faced challenges in keeping the premium models in stock.

“The market response has been extraordinary,” an Asus spokesperson shared, “especially for the higher-end models, which have exceeded our wildest dreams.”

And this is the part most people miss: Asus is working tirelessly to address the supply issues. They’re collaborating closely with key suppliers to boost production and ensure the ROG Ally remains a flagship product in their gaming portfolio.

At the time of writing, the top-tier model, equipped with an AMD Ryzen Z2 Extreme, 24GB RAM, and 1TB storage, is sold out across the US. Despite its hefty $999.99 price tag, it’s been a challenge for buyers to get their hands on one since its launch.

While Asus hasn’t disclosed the exact sales figures, it’s clear they’ve acknowledged their initial stock miscalculations and are taking steps to improve for the future.

You can still grab the lower-spec version of the ROG Xbox Ally for $599.99, featuring an AMD Ryzen Z2 A processor, 16GB RAM, and 512GB storage.

So, what do you think? Is Asus’ ROG Xbox Ally X worth the hype? Will they be able to sustain this success and meet the demand? Let us know your thoughts in the comments below!

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