Ready to experience live entertainment like never before? Ticketek Entertainment Group (TEG), a leader in fan experiences, has teamed up with Google Cloud to revolutionize how we discover, enjoy, and share live events. This partnership promises to transform the industry, leveraging the power of artificial intelligence (AI) and data innovation to create next-generation fan experiences.
TEG’s mission is to ‘Partnering to Make Life Better Live,’ and this collaboration with Google Cloud aligns perfectly with that goal. By combining TEG’s extensive event expertise with Google Cloud’s cutting-edge AI solutions, they aim to create smarter, more connected experiences for millions of fans.
“We are thrilled to be collaborating with Google Cloud on this strategic partnership, which truly represents a step-change for our industry,” says Cameron Hoy, Chief Operating Officer and Head of Global Ticketing at TEG. “By combining TEG’s event ecosystem with Google Cloud’s AI innovation, we’re unlocking a future where every Fan experience, from discovery to event day, is more intelligent, more personal, and more seamless.”
Introducing Stella: Your AI-Powered Event Companion
The first exciting innovation to emerge from this partnership is Stella, Ticketek’s AI-powered fan assistant. Stella simplifies event discovery and ticket purchasing through conversational AI and enhanced search technology. Imagine effortlessly finding the perfect event tailored to your interests!
Stella is built using Vertex AI, Google Cloud’s AI platform, which allows it to learn continuously from fan interactions. This means Stella can help fans find events faster and discover new experiences that match their preferences. It understands natural language, recognizing artist names, venues, moods, and genres, delivering relevant results and recommendations in real-time.
Building the Future with AI and Data
This partnership is built on a shared commitment to innovation, inclusivity, and data-driven growth. TEG and Google Cloud are developing a suite of AI tools to enhance every stage of the event lifecycle, from planning and ticketing to fan engagement and operational insights. But here’s where it gets controversial…
Key focus areas include:
- Hyper-personalized fan journeys: Imagine receiving tailored recommendations and predictive insights to discover events you’ll absolutely love.
- Operational intelligence: This includes smarter crowd management, accessibility tools, and multilingual support to create more inclusive and frictionless experiences.
- Strategic growth: Real-time analytics and performance dashboards will empower promoters, venues, and partners to make faster, smarter decisions.
TEG will leverage its deep local expertise in live entertainment and Google Cloud’s AI solutions to create more intelligent, connected, and accessible experiences for fans worldwide. “This partnership isn’t just about technology, it’s about reimagining how Fans connect with the moments that matter most,” adds Hoy. “With Google Cloud, we’re setting a new benchmark for what Live Entertainment can be.”
“AI is driving the next wave of innovation in fan engagement,” says Paul Migliorini, Vice President, Google Cloud Australia & New Zealand. “With Google Cloud, TEG is reimagining the fan experience, and Stella is a prime example of this. By making it simpler for fans to find the entertainment they want, TEG is taking the guesswork out of search and discovery to deliver a more seamless, tailored and connected experience.”
And this is the part most people miss… This partnership could also raise questions about data privacy and the use of AI in personalizing experiences. What are your thoughts? Do you think this level of personalization enhances the fan experience, or does it raise concerns? Share your opinions in the comments below!