Get ready, Phoenix Mercury fans! The team is celebrating its 30th season with a bold new look and exciting community initiatives. After an incredible run in the WNBA Finals and with three championship titles already secured, the Mercury are refreshing their brand identity, as reported by Sports360AZ. This isn’t just a cosmetic change; it’s a statement about the team’s past, present, and future.
Leading the charge is a revamped logo, a symbol of forward momentum. The primary “M” logo is now tilted at a 19.97-degree angle, a subtle but significant nod to the team’s inaugural season. This refresh is particularly timely, according to Mercury President Vince Kozar, who has been with the organization since 2006.
But what does this rebrand truly mean for the team’s identity? As Josh Bartelstein, CEO of both the Phoenix Mercury and Phoenix Suns, explained, the core of the Mercury remains unchanged: a deep commitment to the community, and the grit and joy of the team, as highlighted by Phoenix New Times.
And here’s a chance for fans to get involved! The team is offering a unique promotion where fans can exchange any old Mercury or WNBA merchandise for a new shirt featuring the updated logo, available until December 5th at the Mortgage Matchup Center team shop. All collected apparel will then be donated to Goodwill.
The new design also features a sharp right-angle, symbolizing forward progress. The logos, including primary, global, and secondary versions, have been updated to blend the team’s rich history with a modern aesthetic, according to Kozar.
The new merchandise line, featuring 18 different items with the updated logos, is already available for purchase online. To celebrate, the team is planning a spectacular drone show over Camelback Mountain at 7:30 p.m. Friday. Furthermore, the first 100 fans can get free tattoos of the new primary logo, courtesy of a collaboration with Lady Luck Tattoo. More details on these promotions are available at phxmerc.com.
But here’s where it gets controversial… The complete rebranding introduces a custom typeface named Mighty Mercury, which arcs at an 8-degree angle, a tribute to the WNBA’s original eight franchises. Do you think these subtle nods to history enhance the brand, or are they lost on the average fan?
The rebrand is a blend of past and future, history and innovation. The team is embracing its legacy while setting its sights on the decades to come. What do you think about the new logo and the direction the Phoenix Mercury are taking? Share your thoughts in the comments below!